Your mission
The Role
We need a Go-to-Market Communication Specialist to take ownership of how we communicate product updates, new features, and platform changes to our users.
Right now, this process is ad-hoc and inconsistent. Features ship without proper rollout communication. That's a problem—we're building great things that don't reach users effectively.
This is a hands-on IC role. You won't manage a team. You'll own the entire communication pipeline from feature release to user adoption, supported by AI tools to move fast.
You'll be responsible for:
- Owning end-to-end go-to-market communication for product releases and updates
- Writing and sending product newsletters and release notes
- Creating and managing in-app pop-ups, tooltips, and onboarding flows for new features
- Producing short onboarding videos and walkthroughs
- Running key customer demos for major feature launches
- Coordinating with Product, Engineering, and Marketing to align on release timelines
- Building a repeatable, consistent rollout process (replacing the current ad-hoc approach)
- Tracking adoption metrics post-launch to measure communication effectiveness
Your profile
What We're Looking For
Must have:
- 3+ years in product marketing, product communication, or a similar GTM role
- Strong writing skills—clear, concise, user-facing copy that explains complex features simply
- Experience with in-app messaging tools (Intercom, Pendo, Chameleon, or similar)
- Comfortable creating lightweight video content (Loom, screen recordings, short tutorials)
- Ability to work cross-functionally with product and engineering teams
- Self-starter who can build processes from scratch
Nice to have:
- Experience in B2B SaaS, especially music, fintech, or data-heavy platforms
- Familiarity with email marketing platforms (Customer.io, Mailchimp, HubSpot)
- Basic design skills for creating visual assets (Figma, Canva)
- Experience using AI tools to accelerate content production
Who You Are
You think in user outcomes, not feature lists. When engineering ships a new module, your first question is: "How do I make sure the right users know about this and actually use it?"
You write fast and iterate faster. You don't need a 10-person review chain to publish a newsletter. You leverage AI to draft, refine, and scale your output—but you have the judgment to know when something needs a human touch.
You're organized enough to run a repeatable launch process, but flexible enough to handle last-minute releases. You care about adoption numbers, not just open rates.
Why us?
Why This Role
- Greenfield opportunity: You'll define how we communicate with users. No legacy process to fight.
- Direct impact: Every feature you roll out properly drives retention and satisfaction.
- AI-native environment: We invest in AI tooling. You'll have the resources to move fast without a large team.
- Growing platform: Label OS is expanding rapidly. There's no shortage of things to communicate.
How to Apply
Send your CV and a short example of product communication you've created (newsletter, release note, onboarding flow—anything that shows how you explain product value to users).
About us
At iGroove/Label OS, we’re revolutionizing the music distribution landscape by empowering artists to reach global audiences with ease and efficiency. As a dynamic and innovative startup, we blend cutting-edge technology with deep industry expertise to provide unparalleled support to musicians across all genres. Our mission is to amplify the voices of artists worldwide, fostering a vibrant and inclusive music community.
